# Building an One-Off Campaign
To truly maximize website potential, you should look beyond the visitors already coming to your site and tap into pre-existing contacts in a CRM. By running an effective marketing campaign with these leads, you can generate even more results.
### Types of campaigns which can be done using one-off campaigns:
Well, you can run any kind of campaign as long as you have a CSV of contacts and a template for the message that you want to send.
Some of the most common use-cases for one-off campaigns include:
* New product offers notification
* Feedback survey
* Coupon code to loyal customers
* Announcements
* New product launch
* Festive wishes
### Setting up the campaign:
#### Prerequisites:
You'll need a WhatsApp Business / SMS API / Email Service Provider to be able to utilize the full potential of the outbound bot.
> *You can also purchase these APIs directly from Reply CX.*
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> *For further details, you can contact our sales team.*
1. Click on **‘Build a Bot -> Build an Outbound Bot’** from the **‘Bot Builder’** section.
2. Choose **‘One-off’** campaigns, since the campaign will only run once.
> *Keep your campaign alive by selecting **"Ongoing"** to keep contacts continually*\
> \&#xNAN;*engaged with this program.*
3. Click on **‘Trigger’** and upload the CSV file which contains the list of contacts to whom you wish to send the campaign.
> *To ensure your message resonates with the intended audience, make sure you incorporate any necessary replacements by importing them into a CSV file.*
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> *Reply CX will use the first row of a CSV file to map fields and variables, creating an effective way for businesses to store their data.*
4. Map the columns that you want to save by giving them a variable name. Generally, these variable names would be the same as the column name which are present in your CSV file.
> *Ensure that a column with the contact's phone number is included in your data set.*
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> *ReplyCX will not be able to function optimally without this critical component in the campaigns.*
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> *Avoid errors that could ruin your campaigns - double check all numbers for any blank spaces or parenthesis before running. Incorrect formatting will put a halt to message delivery and lead to total failure of the efforts!*
5. Choose the campaigns which you want to send such as WhatsApp, SMS and Email Campaigns. Add the respective action block and configure the their details.
1. **Send WhatsApp:**
* **From:** Sender ID / Verified WhatsApp Number through which the campaign will be sent.
* **To:** Reply onto the same Verified WhatsApp Number.
* **Template Message:** Content of the message to be sent.
* **Preview** of how the message will look like.
* **Track links in this message:** Enables link tracking on the campaign.
2. **Send Email:**
* **From:** Sender ID / Sender Email through which the email campaign will be sent.
* **To:** Reply back to the Sender Email.
* **CC:** Email IDs to be kept in CC.
* **BCC:** Email IDs to be included in BCC.
* **Template:** Content of the email to be sent.
* **Template Preview**: You can view the template to get an idea of the email created.
* **Track links in this message:** Enables link tracking on the message.
3. **Send SMS:**
* **From:** Sender ID / Mobile Number through which the email campaign will be sent.
* **To:** Reply back to the mobile number.
* **Messages to be sent:** Body of the message.
* **Track links in this message:** Enables link tracking on the message.
6. It is a good practice to double check the flow which you have created for any messages with typos or other errors. Once that’s done, just hit **“Deploy”** to send the outgoing campaign.
A confirmation prompt will be displayed for your final approval before launching the campaign.
7. You will be able to see the status of the campaign in **‘Bot-Builder’** section.
1. **Sent -** Campaigns executed and sent along with complete delivery reports.
2. **Draft -** Campaign ready to be deployed.
