WhatsApp Business API is a communication platform designed for businesses to connect with their customers on WhatsApp. It is a powerful tool allowing businesses to automate, customize and scale their customer communication by integrating WhatsApp's messaging capabilities into their own customer support and marketing platforms.


Configuring WhatsApp Business API on ReplyCX will allow you to handle scenarios like:

  • Automating incoming message replies

  • Sending Appointment Reminders

  • Sending Order Confirmation & Delivery Updates

  • Sending Payment Reminders

  • For Marketing & Promotions

Does the WhatsApp Business API come as a paid service?

Yes, the WhatsApp Business API is a paid service. WhatsApp charges a per session fee to businesses for using its API. The fees may vary depending on the country and the type of message sent.

Types of Pricing Models:

WhatsApp offers two types of pricing models to businesses:

  1. Message template pricing:

    The pricing model applies to businesses that send pre-approved message templates to customers, such as appointment reminders, shipping notifications, and customer support messages. The cost of sending a message template may vary depending on the country and type of message sent.

  2. Session based pricing:

    The pricing Model applies to businesses that engage in conversation with customers on WhatsApp. The first 24 hours of communication between a business and a customer are free, after which the business is charged for each message sent or received.


To obtain the WhatsApp Business API from the supported providers or Meta, the prerequisites that you need to keep in mind are:

  1. Having verified Facebook Business Manager

  2. Phone number not having an active WhatsApp account

What to do if an active WhatsApp account is already linked to your number?

In that case, you will need to delete the WhatsApp account linked with the number. You can follow the steps below to delete the account:

  1. Open WhatsApp on your device

  2. Tap on the three-dot menu icon in the right corner of the screen

  3. Select “Settings” from the dropdown menu

  4. Tap on “Account” from the list of options

  5. Tap on “Delete my account”

  6. Enter your phone number in the format required and tap on “Delete my account”.

  7. Enter the reason for deleting your account, and then tap on “Delete my account”.

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